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Heartstrings: How Apple Showcased Their Product as the Savior of Christmas

Apple’s marketing team always seems to do something a little special around the holidays, creating ads that aren’t just about [...]

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Focal Vs. Non-Focal Advertising: Capture the Attention of Our Busy World

In the bustling landscape of modern marketing, two distinct approaches to get the attention of consumers: focal and non-focal advertising. [...]

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Mastering Designing Your Email Newsletters

Designing newsletters that engage, and convert is essential when owning/operating your business. While newsletter rely heavily on the internet, the [...]

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A Colorado Small Business Owner's Viral TikTok: A Referendum on Customer Service

On March 26th, a baker and TikToker going by the name of Thug Mom (@thugmomog) posted a video of an [...]

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Dark Mode Design: What It Is and Why It's Important

Dark mode, once a niche feature, has rapidly gained popularity across various digital platforms, from mobile apps to operating systems [...]

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